Episode 6

Equipment: rent, long term rental, or buying?

The common mistake in which we all often fall into (including us) is to think that we have to buy all the equipment we consider useful or beautiful, because it’s the most important thing. It happens then to buy without considering any alternatives and without thinking carefully.
Over the years we have learned to manage in a smart way the money dedicated to the buying of equipment, and today we want to give you 4 tips to help you in this important and delicate aspect of our work.

How to buy smartly?

First of all, try the equipment, do some tests and watch or read many reviews. It doesn’t mean that if your favorite creator uses that particular model, then it will work for you too. So, it’s important to take some time before buying and ask yourself 10 times if you really need it. In this way you will understand if it’s really important to own that thing, how many times and on what occasions it will be useful to you. Otherwise, you will risk spending money and then reselling that product because it has been used a few times. We speak from experience.

The first alternative to buying: rental

There are many companies today that allow you to rent equipment that if bought would require very high costs. So instead of waiting to buy that particular camera or lens, rent. Each product has a daily cost that, of course, will be calculated within the production budget. It’s useful especially when you need equipment for a particular job, which then would not be used anymore.
This method works and is also used by large productions of films that will then go to the cinema.

The second alternative: the operational lease

This is a compromise between rental and buying.
What is it? It is a long term rental, where you pay a monthly fee to the company that offers this service and at the end of the contract you can decide between keeping the product or renew the contract with a new model. A great advantage of this solution is the service and all the guarantees: if something goes wrong, the product is replaced with a new one.

Our last tip: don’t get emotionally involved.

Don’t get too affectionate to the equipment because remember that it’s a way to get the result, and that’s what you have to care about the most: the production, what you want to create. So if you need to sell something for non-use or to upgrade, do it. Don’t think about “with this I did good work, it’s my first camera”, forget it. In the beginning it will be a bit more difficult but I assure you it’s the right way.

These were our advice, learned with experience in the field, on how to manage the shopping.
Let us know other suggestions!

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